New Direct Flights from Scandinavia to Bilbao, Valencia and Seville Strengthen Spain’s MICE Tourism

Tuesday, March 4, 2025

Spain’s MICE (Meetings, Incentives, Conferences, and Exhibitions) sector is set for a major boost with the launch of new direct flights from Scandinavia to Bilbao, Valencia, and Seville, starting in April 2025. These new routes, operated by SAS and Norwegian, enhance connectivity between Denmark, Norway, and Sweden and three of Spain’s most vibrant event destinations.

The expansion aligns with Spain’s National Tourism Strategy 2030, which prioritizes sustainable tourism growth, improved international connectivity, and the promotion of high-value travel segments like MICE tourism.

Bilbao: A Fusion of Culture, Innovation & Corporate Excellence

With eight weekly flights, Bilbao is now more accessible than ever for Scandinavian business travelers. The flights operate:

• Copenhagen – Mondays, Thursdays, Fridays, and Sundays
• Stockholm – Tuesdays and Saturdays
• Oslo – Wednesdays and Saturdays

Bilbao, home to the iconic Guggenheim Museum, offers state-of-the-art venues, an outstanding culinary scene, and proximity to San Sebastián, making it a prime location for corporate events. The local DMC, Go Basquing, specializes in tailor-made event planning, ensuring seamless logistics and access to exclusive venues.

These efforts align with Basque Country’s 2025 Tourism Strategy, which promotes cultural heritage, sustainability, and high-end tourism experiences.

Valencia: Innovation Meets the Mediterranean

Valencia is now connected to Scandinavia with five weekly flights:

• Copenhagen – Monday, Tuesday, Friday, and Saturday (Norwegian, SAS)
• Oslo – Saturday (Norwegian)

With its ultramodern congress centers, iconic City of Arts and Sciences, and a Mediterranean lifestyle, Valencia offers an ideal mix of innovation and leisure for corporate gatherings. Attendees can enjoy beachfront networking events, cultural excursions, and world-class gastronomy.

The local DMC, maximice events group, provides comprehensive event planning solutions, ensuring seamless execution of conferences, incentives, and product launches. This growth is in line with Valencia’s Smart City Strategy, focusing on sustainable urban tourism and digital transformation.

Seville: The Perfect Blend of Tradition & Event Excellence

Seville’s new flight connections include:

• Copenhagen – Tuesdays and Saturdays (SAS)
• Stockholm – Saturdays (Norwegian)

Famous for its historic charm, vibrant culture, and premium event facilities, Seville offers unique venues such as the Reales Alcázares, the Santa Cruz neighborhood, and Guadalquivir River boat tours. With the support of maximice events group, corporate clients can tailor their experiences, blending Andalusian traditions with modern business needs.

Seville’s inclusion in Spain’s MICE Destination Promotion Plan underlines its role as a premier business events hub.

Spain’s MICE Tourism Set for Growth

With these new direct flights, Spain strengthens its position as a top-tier MICE destination. The combination of world-class infrastructure, cultural experiences, and improved connectivity makes Bilbao, Valencia, and Seville prime locations for international corporate events.

For Scandinavian businesses seeking inspiration, efficiency, and exceptional service, Spain is ready to deliver unparalleled MICE experiences in 2025 and beyond.